Why Do Generic Domains Outperform Brandable Names in B2B Markets?
Generic domains are consistently outperforming creative, brandable names in the B2B market during 2026, primarily due to the rise of direct-intent search behaviors. When a business buyer is looking for a solution—such as “accounting software” or “logistics tracking”—they are far more likely to click on a URL that describes exactly what the service is. These … Baca Selengkapnya